Referrals and Testimonials - Customers who know you care are happy to give you their business and they will also be happy to refer their friends and family to you.
It is said that 'word of mouth' is the best form of advertisement and this is even more important in our current economy. People have become more conscious of good customer service; it's no longer a matter of purchasing sales and services from just any provider or supplier. They want to know they are doing business with a person or company that has an excellent reputation for providing great service after the sale.
The result of happy customers should be unsolicited testimonials. When customers give these verbally ask them to put their testimonials on paper and if you have not started doing this, start today. A simple system would be to use a 3-ring binder with sheet protectors and every time you receive a written testimonial you add it to your binder. This creates added value for your business as savvy customers are more inclined to make their decisions based on referrals or recommendations from their peers.