Reduces Customer Dissatisfaction - Customer dissatisfaction results when customers feel that very little person interest is shown in them and that they are viewed as just a number on the balance sheet.
Honest communication is a requirement for lasting relationships. In business this is no exception. "No one cares how much you know until they know how much you care" is a well-used quote but is so accurate. It never ceases to amaze me that when customers have a bad experience they are likely to share that with just about anyone who will listen, whereas many times the good experiences are shared with only a few. Would you not prefer that the person they share that dissatisfaction with is you, the business owner or entrepreneur? They will if you show by your surveys or programs for follow-up that their satisfaction with your product or service is important to you.