Sunday, April 5, 2009

3 Ways That Solo Entrepreneurs and Home-Based Business Owners Can Turn Their Fear Factor into Fun Factor

As Solo Entrepreneurs, Small Business Owners, Direct Sellers we are often affected and impacted by many negative forces outside of our control and these can cause F.E.A.R! According to the Merriam-Webster's online dictionary, fear is defined as dread, terror, trepidation; emotions that react to stimulus, external or internal. The definition I'd like to focus on is False Evidence Appearing Real.

I believe that because we are natural nurturers, women more than men are anxious to see that everything follows a specific path; the slightest deviation from that path causes us intense anxiety and result in fear lurking its ugly head. In our minds we see gloom and doom when the reality is that it may just be a temporary setback. Could injecting more humor into our businesses dilute the fear factor? Could we use humor to turn fear factor into fun factor?

1) "I'm having a hard time finding customers" - Are you prejudging people you meet? You never know who your next customer or team member may be. The rules of Marketing, even for offline businesses have changed, so make it your goal to stay informed and use methods to attract the type of people you want. Be happy and positive! There's enough negativity to go around and people want to be around positive people.

2) "I don't know anyone" - Start making a list of the people you already know and pull out all those business cards you've been collecting for the past several months. Give the people you're already acquainted with a call and see if they would like to try one of your new products or line of service they've not tried. I would suggest that you work on building a relationship with those persons you've never spoken with before you offer them your product or service. When you make your phone calls, have a smile in your voice, be upbeat without sounding fake and keep it short. Convey urgency! When you sound positive and upbeat, it arouses curiosity.

3) "I'm tired of calling my same list of customers" - Then don't call! Send them an ezine/newsletter with short interesting articles. Too challenging right now? Send a postcard to say you're thinking of them with one or two quick tips based on your niche. Your customers will know you're thinking of them and because you stay in touch with them, you'll be the person they call when they need something in your product or service line.

There are many other ways to turn your for fear factor into fun factor but you get the idea. Don't let false evidence rob you of your joy in running your own business; instead, work on the things you can control and put some fun into your business.

Please share some ideas of what you do when for any number of reasons fear starts to creep into your thoughts and how you keep the "fun" in your business.

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